The food industry is no longer lazy Today, a single trip to the supermarket will tell you that the food industry is a highly competitive market, with new products coming out almost daily, at least around the perimeter of the store. The products of the interior hallways have also undergone changes. Find an area with few competitors that serve foods similar to yours. Pizzerias, for example, face enough competition from other types of restaurants without having to fight each other.
Choose a highly visible location that has a suitable consumer base nearby. For example, don't open a family restaurant in an area full of office complexes. A residential area with a high percentage of families with young children would offer more potential customers, especially if there are currently relatively few local restaurants serving that demographic group. Using sales and market share data from Euromonitor, this study set out to provide an analysis of the food industry within the ESM, comparing aspects of the market structure of four food industries, namely packaged foods, non-alcoholic beverages, quick-service restaurants and supermarkets.
The competitive advantage also focuses on food safety, food compliance and food quality, in order to gain long-term customer trust. For the purposes of this analysis, supermarkets were considered to be manufacturers of packaged foods and non-alcoholic beverages through their own brand products marketed and retailers who sold the products. More recently, delivery services fell in the way, and companies like Postmates now deliver food to homes from grocery stores and restaurants. Offering lower prices than the competition may attract consumers, but don't compromise the quality of your food and service.
Manufacturers of packaged foods and non-alcoholic beverages, supermarkets and quick-service restaurants in the European Single Market (ESM). Despite these levels of market concentration, quick-service restaurants showed a considerably greater number of global brand owners with a market share of ≥ 1% and unique companies than any other food industry. A key strength of the study is the amount of data used to identify similarities and differences in Europe, as well as concentration levels by food industry and the respective product markets. The objective of this study was to analyze the similarities and differences in market structure between the countries and industries of the European single market.
In an industry as competitive as the food and beverage industry, knowing how your competitors interact with customers can offer your brand a significant advantage. Another area of innovation is to minimize food waste or to exclude unnecessary ingredients from products, such as artificial colors, which only affect the aesthetic appearance of the product. This has potential implications for the implementation of environmental food policies at different levels of jurisdiction. As for manufacturers of packaged foods and non-alcoholic beverages, similar companies and best-selling product categories were observed throughout the ESM, and the main difference between the two industries was the higher level of market concentration within the soft drink industry and the respective product markets.
For these 27 countries, Euromonitor data was available for manufacturers and supermarkets of packaged foods and non-alcoholic beverages. As a result, new raw materials with attractive nutritional and technological characteristics, as well as new production and processing technologies, become an important innovation in the food industry. .
